Thursday, 11 August 2011

The newest bike shop in the world...

Sheen is a leafy suburb in the London borough of Richmond, teeming with lawn tennis clubs, delicatessens and gastro pubs; your typical West London town, right? Well, upon its door step, behind the large, cast-iron gates lies the magnificent Richmond Park – West London’s cycling mecca. Basically, Sheen is a really great place to live, work and ride. But where is this going? Why am I singing the praises of a relatively small, sleepy town, and what’s more, why should you visit it? Allow me to explain:

Those lucky enough to inhabit Sheen may have noticed a rather dishevelled looking building upon the high street gradually becoming less so, as the summer months pass by. Preceding occupants' shop banners being gradually peeled away to reveal something paler and ‘pinker’ (Guy Pearson estimated that at least 90% of previous occupants were women’s clothing stores).

Moving Forward

At this point, you may be asking yourselves; "what wonders will fill this empty space?” Your puzzled thoughts can stop here, for we are happy to announce that Pearson Performance will be opening at 232 Upper Richmond Road West this autumn. After celebrating our 150th anniversary, Pearson has decided to bring something a little different to Sheen's cycling population.

Those acquainted with the shop will know that Pearson of Sutton has always been known for its friendly atmosphere, with many customers and staff becoming dear friends over the years having spent countless days chatting rubbish, guffawing and sipping novelty drinks. ‘How can we carry this jolly ambiance across’, we asked ourselves - quite simply, build a coffee bar in-house. Consequently, Pearson Performance won’t just be a shop, it will be a space for friends – old and new – and what we hope to be a pillar in the local cycling community.

Guy Takes the Reigns

We will, as always, be supplying you with some of the swiftest and most beautiful bicycles available on the market; however, you will also find some of the most exclusive international brands, from Ridley to Serotta. Flying the flag for Britain will be Pearson bikes. Come September, we will be releasing our new, 2012 collection of fine quality frames - designed by the Pearson brothers - with graphics fashioned by fashion moguls Timothy Everest and Tim Vogel-Downing. On our first floor, fully furnished Cyclefit studios and sports therapy rooms will provide you with completely tailored solutions for sports injuries; from finding and correcting your cycle position, to the treatment of any aches and pains suffered from any sport.

We will also carry a range of Brompton bicycles for those commuting/in need of a bicycle they can tuck under their bar stool; further demonstrating our dedication to this fabulous, British, folding bicycle.

Mamils Ahoy

Pearson looks to provide you with some spectacular, technical attire too. What more fitting for your custom Pearson than fine threads baring the Pearson name and designed by Mr Everest and Mr Vogel-Downing. Yes, that’s right; the beautiful new Pearson kit is set to drop shortly after the store opening.

Fear not dwellers of Sutton, you are not forgotten; 126 is still standing proud following last week’s shenanigans and will continue to provide and develop upon the 151 years’ worth famous service and character that has allowed us to bring you Pearson Performance.

Coming Soon

Written by Cameron

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